Post by account_disabled on Dec 2, 2023 23:42:18 GMT -5
The closer kills it and goes home. But what about digital media? Who’s your closer? What converts that expensive lead dangling on the line of indecision? Not sure? You had better keep reading.
What is Lead Conversion?
The C Level Executive Email Lists Art of AI in Lead Conversions
Lead Conversion Strategies
Build Content Marketing
Use Social Media Channels to Generate Leads
How to Measure Lead Conversion Results
The Wrap for Lead Conversions
What is Lead Conversion?
Lead conversion is what makes you happy. We’re not saying that if you don’t convert, you don’t eat, but you’ve got to sell your widgets.
In a more proper sense, lead conversion is that glorious point where your website visitor converts into a buyer and spends their cash on your product. And if it was always that easy, we could go on a nice vacation. But it never is. Digital marketing is as fickle as the weather and elusive as the whispering wind.
A movie quote we love from The Electric Horseman has Robert Redford asking why the head office would put a horse on a concert stage with a bunch of electric lights and himself – a champion rodeo rider – on a toy horse. Company CEO John Saxon replied, “You can’t apply logic to marketing; it will just confound you.”
Some things work well for getting people to your site but aren’t a great sales tool. A hysterical meme of a cat playing with a mouse might bring clicks to your pest control site, but they might not be buyers.
Understanding your bounce rate should explain that. If visitors view only the page they landed on before bouncing out, they weren’t a qualified lead, just traffic.
What is Lead Conversion?
The C Level Executive Email Lists Art of AI in Lead Conversions
Lead Conversion Strategies
Build Content Marketing
Use Social Media Channels to Generate Leads
How to Measure Lead Conversion Results
The Wrap for Lead Conversions
What is Lead Conversion?
Lead conversion is what makes you happy. We’re not saying that if you don’t convert, you don’t eat, but you’ve got to sell your widgets.
In a more proper sense, lead conversion is that glorious point where your website visitor converts into a buyer and spends their cash on your product. And if it was always that easy, we could go on a nice vacation. But it never is. Digital marketing is as fickle as the weather and elusive as the whispering wind.
A movie quote we love from The Electric Horseman has Robert Redford asking why the head office would put a horse on a concert stage with a bunch of electric lights and himself – a champion rodeo rider – on a toy horse. Company CEO John Saxon replied, “You can’t apply logic to marketing; it will just confound you.”
Some things work well for getting people to your site but aren’t a great sales tool. A hysterical meme of a cat playing with a mouse might bring clicks to your pest control site, but they might not be buyers.
Understanding your bounce rate should explain that. If visitors view only the page they landed on before bouncing out, they weren’t a qualified lead, just traffic.