Post by account_disabled on Dec 5, 2023 0:26:59 GMT -5
Indeed, thanks to your stories, you have the opportunity to engage your audience and break down the barrier that can be established between a brand and its consumers. By showing that you are a company close to its subscribers, human, you will more easily generate trust and strengthen your brand image. The relationship with customers is very important, not only for the retention of your visitors, but also for your online reputation , which, as everyone knows, is crucial for your performance. So, to engage your subscribers, you can ask them to choose between several proposals, to answer questions, or to ask you questions in story. These methods are very common and allow you to start a discussion.
SEO consulting agency BEYOND THAT, STORIES ARE A GOOD WAY TO HIGHLIGHT PRODUCTS OR SERVICES If the relational aspect of stories seems obvious, it is important to point out that you can also use them to sell your products or services, despite their ephemeral nature. In fact, there is a feature that allows accounts with more than 10,000 subscribers to integrate a link into a story, to Phone Number List which users can be automatically redirected. This is therefore an opportunity to insert a link to your website, a product sheet or your contact page. Moreover, 83% of Instagram users say they discover new brands or products thanks to this platform. We could, therefore, compare stories to the emails that certain companies send to their consumers, except that here, we are highlighting a more specific offer.
Likewise, if you're hosting an event or launching a temporary promotion, a story is a great way to highlight this. Not only will you create a feeling of urgency, which is often effective in generating more clicks, but the very commercial aspect of your content will be more easily accepted by your audience because the story will be temporary. Moreover, many companies prefer to share their offers through a story rather than on a dedicated publication. ALSO THINK ABOUT PERMANENT STORIES Finally, another point that you can consider in your strategy is the use of permanent stories . Indeed, Instagram offers this feature, which allows you to pin a story to your profile, making it permanent.
SEO consulting agency BEYOND THAT, STORIES ARE A GOOD WAY TO HIGHLIGHT PRODUCTS OR SERVICES If the relational aspect of stories seems obvious, it is important to point out that you can also use them to sell your products or services, despite their ephemeral nature. In fact, there is a feature that allows accounts with more than 10,000 subscribers to integrate a link into a story, to Phone Number List which users can be automatically redirected. This is therefore an opportunity to insert a link to your website, a product sheet or your contact page. Moreover, 83% of Instagram users say they discover new brands or products thanks to this platform. We could, therefore, compare stories to the emails that certain companies send to their consumers, except that here, we are highlighting a more specific offer.
Likewise, if you're hosting an event or launching a temporary promotion, a story is a great way to highlight this. Not only will you create a feeling of urgency, which is often effective in generating more clicks, but the very commercial aspect of your content will be more easily accepted by your audience because the story will be temporary. Moreover, many companies prefer to share their offers through a story rather than on a dedicated publication. ALSO THINK ABOUT PERMANENT STORIES Finally, another point that you can consider in your strategy is the use of permanent stories . Indeed, Instagram offers this feature, which allows you to pin a story to your profile, making it permanent.